Sanduq Al-Dunya | Full branding
Sanduq Al-Dunya Brand Identity Sandouk El Donia is a brand we took on with the exciting challenge of bringing out its Egyptian folk identity. The brief required a name for an Instagram account dedicated to showcasing popular songs, iconic movie scenes, and impactful quotes in an artistically appealing and intriguing way. We proposed the name “Sanduq Al-Dunya,” which refers to an old machine that used to display stories and songs to children in the past. From this concept, we developed the name and created a logo that embodies Egyptian folk art. This was the foundation from which we extracted and crafted the entire brand identity.
